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Video: Kendrick Lamar – Reebok Classic

TDE’s golden child has been the front runner for Reebok as of late. After releasing his own signature color way that was intended to ease the tension between the Bloods & Crips in LA, K.Dot is back with the OG Reebok Classics in white on white with the gum bottom. These classic kicks along with your favorite Reebok sneakers are now available at your local Expressions store.

Check out the latest collaboration between Kendrick & Reebok below.

 

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The Latest in Reebok Footwear

The Reebok International brand is a global company focusing on fitness footwear & apparel. In 1890 Joseph William Foster, a local sneaker producer invented the first running shoe with a spiked bottom, giving athletes more grip during competition. In 1958, the two founders & brothers Joe & Jeff Foster would rename the company Reebok, which originates from an African Antelope called the ‘grey rhebok’.

By the late 1980’s, Reebok had become a billion dollar company with signature sneakers like the Reebok Pump, which was worn by hundreds of professional athletes including Shaquille O’Neal.

UNDATED: Shaquille O'Neal poses with Shaq labeled items and basketballs in a studio. (Photo by Focus on Sport/Getty Images)In 1996, Reebok signed Allen Iverson for $50 million dollars which would begin the rise of the Reebok Question. This addition to the Reebok family would solidify the company as a juggernaut in the sneaker world.

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In 2005, Adidas would acquire Reebok & help transition the company into lifestyle marketing. Most recently, Hip Hop superstars Swizz Beatz & Kendrick Lamar have signed with Reebok, carrying the torch into the next generation. Reebok footwear is now available at your local Expressions Store.

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Check out the latest in Reebok footwear below.

Reebok Question OG (White/Red)

Style #: 79757

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Reebok Classic Leather (Navy Blue/White)

Style #: AR1516

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Reebok Classic Leather (Scarlet/White)

Style #: AR1215

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Reebok Classic Leather (White/White)

Style #: J90117

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Reebok Classic Leather (Black/Black)

Style #: J90119

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Reebok Classic Leather (White/Grey)

Style #: 101

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Reebok Classic Suede (Blue)

Style #: V67588

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Reebok Classic Suede (Grey)

Style #: V67589

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